With a capital of Rp 300 million, in May 2000 they set up a workshop making bags with renting a house, which is located right in front of the Ng family residence in West Jakarta. At that time, they only hire 5 employees.
Nancy was born in Sao Paulo, Brazil on January 6, 1963. He was advised to register 'Bagteria' in Italy and change its brand with the words smelling Italy. The purpose is mainly a matter of prestige in which Italy is famous for its fashion. However, Nancy decided to retain the brand 'Bagteria' and register it in Indonesia. In Europe and America, the brand Bagteria commensurate with Louis Vuitton, Chanel, or Christian Lacroix. World public figures who wore Bagteria bags include Paris Hilton, Zara Phillips (grandson of Queen Elizabeth II), Emma Thomson, and Audrey Tatou.
Initially Nancy and Bert offer Bagteria as export products. As a first step, they are targeting Hong Kong as Asia's fashion mecca. Nancy offers business with a franchise concept. In each country, they chose one distributor as a master franchise to market Bagteria boutiques to choice. However, it excludes Taiwan.Especially for the country, Nancy doing business in partnership.
However, it appears that Indonesia is not a target marketing 'Bagteria' first. For the size of Indonesian society, domestic selling prices ranging 1-8 million per bag, is still considered too expensive. 'Bagteria' is a unique use of raw materials such as Swarovski crystals, beads, sequins, semi-precious stone, gold and silver up to a millimeter in size are all carefully sewn one by one. In addition, the materials used are fleece, eel skin, python, ostrich, salmon skin, and mammoth ivory. These materials are ordered directly to Siberia, Iceland, and Africa. Nancy also use local materials, such as python skin, alligator skin, shell, wood, and silver from the artisans of Bali and Yogyakarta.
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